Project CopyCat Campaign

We told students that Foresight Investment Group was planning on duplicating every last detail of Ohio University. This would be a huge endeavor, bringing campuses all across America a “one-of-a-kind” Ohio University experience.

We kept Ohio University’s signature forest green in our, tongue-and-cheek branding, created exclusively for Project CopyCat. Along with a full advertising campaign and other printed collateral, we developed two separate websites for the campaign. One revealing the big secret/joke to students, and the other, a front facing venture capitalist company website.